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PROBAR® – New Look & New Flavors

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PROBAR LLC, creator of delicious and convenient, organic whole superfoods that power active lifestyles, will showcase its bright and bold new look and debut two delicious new PROBAR Meal® Bar flavors, Blueberry Muffin and S’mores, at the 2019 Summer Outdoor Retail Market. Attendees of the show are invited to visit the PROBAR® booth, #44073-UL, to see the vibrant new packaging firsthand and be amongst the first to taste the new Meal Bar flavors.

Superfood Performance

“PROBAR® has been a performance fuel leader for years, and our fresh new design better reflects who we are as a brand,” said Jeff Coleman co-founder and CEO of PROBAR®. “We’ve always believed in providing natural, delicious and convenient foods that boost your everyday performance. Our new packaging is vibrant, contemporary and versatile in a way that reflects our lifestyle and our products. We’re also excited to introduce two new summer-inspired Meal Bars. Nothing says summer like fresh blueberry muffins or s’mores by a campfire, and our new flavors bring these delicious flavors to life in a way that doesn’t weigh you down and delivers sustained energy for the adventure ahead!”

Rolling out across the U.S. this summer, PROBAR®’s new look is warm and approachable, featuring a bold and modern interpretation of the Wasatch Mountain range, coupled with images of the whole real food ingredients that make the bars so healthy and delicious. The refreshed logo has an increased emphasis on the word “PRO” to underscore the breadth of performance nutrition the brand now offers for a variety of usage occasions, in addition to better capturing the brand’s essence: PRO nutrition, PRO taste and PRO you.

The brand’s cornerstone product line, PROBAR Meal® Bars are made with real superfood ingredients such as fruits, nuts, and seeds for a naturally delicious flavor. Each bar is carefully blended, not baked, to maintain optimal nutrition and packed with plant-based protein and fiber for a nutritious and convenient meal replacement on-the-go. Already available in 12 crave-able flavors, PROBAR® is debuting two new crowd-pleasing flavors right in time for the return of summer. Additional details include:

  1. S’mores – Nothing is more reminiscent of summer quite like a gooey s’more, and this bar puts a nutritious twist on your childhood favorite! Teeming with seeds, nut butter, real fruits and nuts, this bar is a nutrient-packed way to fuel yourself.

  2. Blueberry Muffin – A delicious better-for-you take on an indulgent breakfast classic without the guilt. Made with real fruit including sweet blueberries and dates for natural sweetness, this bar is the perfect replacement for your next breakfast.

PROBAR® offers a robust line of plant-based performance foods, including Meal On-the-Go, Protein (formerly Base), Bite, Bolt Energy Chews and live Probiotic Bars. Made with whole superfood ingredients like nuts, fruits, and seeds for optimal nutrition, each PROBAR® product is designed to boost performance, satisfy hunger and keep you energized no matter where your day or adventures take you. All PROBAR® foods are vegan, Non-GMO Project Verified, Certified Gluten Free and kosher.

PROBAR® foods are available at select natural and conventional retailers nationwide including REI, Whole Foods, Kroger, Albertson’s and online at Amazon.com. To learn more about PROBAR®’s full portfolio of plant-based, whole-nutrition foods, please visit http://shop.theprobar.com/.


PROBAR® is the creator of delicious and convenient, organic whole superfoods that power active lifestyles. Co-founded in Park City, UT by avid trail runner, Jeff Coleman, PROBAR® was created with one mission in mind: to craft a plant-based, organic nutrition bar for athletes and outdoor enthusiasts that delivers performance and tastes delicious. All PROBAR® foods, including PROBAR Meal®  On-the-Go Bars, Protein Bars (formerly known as “Base”), PROBAR live®  Bars, PROBAR Bite®  Bars and PROBAR Bolt®  Energy Chews are vegan, Non-GMO Project Verified, Certified Gluten Free and kosher.

Since its inception in 2003, PROBAR® has stayed true to Jeff’s original passion for plant-based whole superfood nutrition as the foundation for optimal performance, and making real food convenient, sustainable and tasty for all. So, whether you’re training for a marathon, mountain biking, hiking or simply need to refuel between work meetings you’ll be satisfied and energized to power through. PROBAR® is available nationwide at natural, conventional and specialty stores as well as online at http://shop.theprobar.com/.

#Food #MealBars #Nutrition #PROBAR

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