Twin brothers, Alex and Mike Faherty grew up in a quiet beach town, surfing and spending most of their lives in swimsuits and on the water. As they grew older, they found they couldn’t find high-quality, casual eco-clothing at their local surf shops. So they set out to fulfill a lifelong dream of opening a clothing line.
“Our life-long dream has been to create clothing for life’s great moments, the ones spent by the water, around a bonfire, catching waves or watching sunrises,” say the brothers. “It’s what makes the morning commute, the boss you don’t like, and the pile of work on your desk not so bad. We’re proud to design clothing made from unique and sustainable fabrics, and develop close, personal relationships with our manufacturers to craft high quality goods.”
Photo: Jonathan Kemnitz
Before opening their clothing line, the brothers paid their dues working desk jobs. Mike spent some time working in design at Ralph Lauren while Alex worked in finance/business in the private equity sector. After gaining the experience they deemed necessary for launching a business, they set out on their own in 2013 with the support of their family.
They spent a year researching sustainable practices and how they could implement them into their designs. What they found was a way to repurpose plastic waste and refine it into yarn. They were excited to discover a process that allows them to offer stylish and functional clothing with a minimal impact on the environment.
With six in-store locations and an online catalog, Faherty offers a wide selection of swimwear from men’s board shorts to women’s one-pieces and bikinis. The selection is vast and there are some suits ideal for lounging on the beach while there are many other stay-put styles ideal for paddlers.
In addition to sustainable swimwear, Faherty offers a wide selection of men’s and women’s clothing. They have it all: pants, jackets, tees, tanks, beach cover-ups, and even accessories. Like their swimwear, all their clothing is crafted with a casual, beach style in mind.
Faherty is an awesome brand with an awesome vision. They’re committed to protecting the environment, while making clothing suited for your every need.
To learn more, visit: fahertybrand.com